Leading FMCG player CavinKare has launched ‘SaaFoo’ washes for vegetables/fruits and meat in sachet format. As most of the households in India continue to rely on plain water for cleansing of fresh produce, SaaFoo has been introduced to help consumers maintain effective cleansing practices of food.
The newly launched brand will have two products under its umbrella — SaaFoo Veggies and Fruits Wash and SaaFoo Meat Wash, says a press release.
SaaFoo washes have been designed to remove germs, chemicals and pesticides that could be carried inadvertently in food items. The products are made with 100 per cent food-grade ingredients and leave no after taste post cleansing, the release said.
Combining apple cider vinegar, neem, salt and turmeric — items renowned for their anti-micorbial properties — SaaFoo has been developed to cleanse contaminants from the surface of fresh produce. SaaFoo products contain no paraben, sulphates, bleach, soap, perfume or colour.
Besides the sachet format, SaaFoo veggies and fruits wash is priced at ₹99 for 500 ml and Saafoo Meat Wash is priced at ₹120 for 500 ml across leading retail outlets, kirana stores and e-commerce platforms, the release said.
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Published on
June 05, 2020
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