The new 'Coles Kitchen': Supermarket launches a massive ready-made winter range in all stores - including $6.50 curries, budget pastas and $3 soups
- Supermarket Coles has created the brand 'Coles Kitchen' for convenience foods
- There are 100 quick and easy meals across Italian, Asian and Australian cuisine
- Recipes include slow-cooked beef brisket bourguignon and Greek-inspired pork
- Main meals start from $6.50 each, soups are $3 and sides are just $2.30
- The idea is to give customers 'real food fast' not 'fast food' with less salt included
Supermarket giant Coles has launched its largest range of homestyle convenience meals under the brand 'Coles Kitchen', with prices starting from just $2.30.
The Coles Kitchen offering includes 100 quick and easy meals and sides across Italian, Asian, Indian and Australian cuisines, with a goal to be considered 'food made mast' not 'fast food'.
The recipes include restaurant-inspired meals like slow-cooked beef brisket bourguignon, slow-cooked Greek pork, chicken tikka masala with rice and roasted cauliflower chana masala.
There are also vegetable samosas, naan bread, vegetable medleys and baguettes you can pick up for a fraction of the price it takes to make them.
The Coles Kitchen offering includes 100 quick and easy meals and sides across Italian, Asian, Indian and Australian cuisines, with a goal to be considered 'food made mast' not 'fast food'
Main meals are priced from $6.50, soups are $3, sides are from $2.30 and meals designed for couples to share are between $10 and $14 each
Main meals are priced from $6.50, soups are $3, sides are from $2.30 and meals designed for couples to share are between $10 and $14 each.
From June 22 Coles will also launch a hot roast beef (with no added hormones) and a Mexican-style RSPCA-approved hot roast chicken for customers who are looking to save time on homecooked roasts.
Research conducted by Coles found that one in three people do not have time to cook a meal from scratch and 52 per cent are not interested in cooking more at home.
Chopping and cutting up produce was regarded as the biggest pain points when it comes to meal prep.
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Research conducted by Coles found that one in three people do not have time to cook a meal from scratch and 52 per cent are not interested in cooking more at home
All of the meals have been developed using great quality fresh meat and vegetables
'Our customers have told us they're looking for quick and easy meals for lunch and dinner that are made from quality ingredients,' Coles General Manager for Fresh Convenience, Dairy and Freezer Charlotte Rhodes said.
'Since COVID-19 began we have seen a growing demand for Australian restaurant- quality food that won't break the bank and provides healthier alternatives to fast food,' she said.
For this reason all of the meals have been developed using great quality fresh meat and vegetables.
The majority of them have a three or four health star rating and the soups have up to three servings of vegetables.
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