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Published on : Monday, June 1, 2020
Oceania Cruises has unveiled a new print and digital brand campaign titled ‘Remember the Future’. Besides being published digitally and across various social mediums, the campaign is also premiering in consumer and trade-facing print publications. The company said in a recent press statement that the latest branding is emotive, evocative, and tinged with romance.
The campaign is established in light of the coronavirus pandemic and its harsh impact on the global cruise industry. It is likely to reinforce the brand’s core pillars of Exquisitely Crafted Cuisine, Curated Travel Experiences and Small Ship Luxury. Bob Binder, President and CEO of Oceania Cruises said in a press brief that the company introduced the campaign as it is looking forward to create something fresh and uplifting while remaining sensitive to the current mood of guests and the traveling public.
He also mentioned that the loyal guests of the cruise line are eagerly booking for 2021 and 2022 season. He shared that the campaign comes with the message ‘It’s All Ahead of You’ that very rightly underscores the hopefulness and anticipation of future travel and the bright days that is set to arrive once the trying times are over.
James Rodriguez, Executive Vice President of Sales and Marketing, Oceania Cruises further added that the core tenants of the company embodies and encapsulates the Oceania Cruises Experience and the foundation of the brand. He mentioned that it was the same principles that guided the company and the authorities to create the brand new campaign.