Fashion
Vogue's tribute to #homemade and why small is the new big
While the global lockdown has encouraged a rethink of how we do, create and buy, it has also left small businesses, which foster a spirit of community and creativity, reeling. Here’s why you should do your bit to support them
What makes it a small business?
1
The goods are locally made, usually in smaller batches.
2
Supply chains are concentrated in the region.
3
The products are handmade or artisanal.
4
The employees are drawn from within the community.
5
There’s greater interaction between proprietor and customer.
What's in it for you to support them?
1
With sourcing, manufacturing and retail done within a contained radius, small enterprises drive home-grown industry and employment. Also, with your AHA/ BHA toner not criss- crossing continents to reach you, the carbon footprint is lower.
2
You will be showing some love to someone who is doing what they love, while giving back to a community that has nurtured you.
3
A real person, not an algorithm, will remember what you like. Enjoy your flat white just so? The barista will keep that in mind. Like your shirts two sizes bigger? The attendant will sort you out.
4
By supporting artisans, you are also preserving their crafts. Plus, you get a one-off piece that will mark you from the herd.
5
Small establishments lend communities charm and colour. No one wants a neighbourhood dominated by cookie-cutter chains.
Stay tuned for more on small business in fashion, beauty and lifestyle that can thrive with your support
Also read:
Sonam Kapoor Ahuja on the Indian designer labels she is supporting right now
