Mercedes-Benz on Wednesday launched two new models in its high-performance AMG line-up, the AMG C 63 Coupé at ₹1.33 crore and the AMG GT R Coupé at ₹2.48 crore.
These prices are ex-showroom, except in Kerala. Both the cars were digitally launched by Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, at the company’s Centre of Excellence in Chakan, Pune.
“Not only the automobile industry, but the entire economy in India and across the globe is under pressure, and many companies are looking at altering their strategies. However, at Mercedes-Benz India, we will remain on track and proceed with all planned launches,” said Schwenk, speaking at the launch.
With these two new AMGs, Mercedes-Benz intends to underline its strong presence in the performance car segment, which grew at a 54 per cent rate in 2019, the company said.
“Our decision of introducing these two products is aimed at expanding the top of the pyramid performance segment, which has witnessed encouraging demand in 2019. We are confident that the AMG C 63 Coupé and the AMG GT R will continue to create momentum and further expand the segment,” said Schwenk.
Encouraging customer demand for the top-end AMGs emerging both from metro and non-metro markets validates its efforts to introduce new products in the performance segment, he added.
While the AMG C 63 Coupé is an amalgamation of luxury, performance and design, the Mercedes-AMG GT R, meanwhile, is an out-and out-thoroughbred sports car, the company claimed. The AMG GT R packs all of Mercedes-Benz’s motor-racing knowhow into a sleek package geared solely towards performance, it added.
The AMG C 63 Coupé is powered by a 4-litre V8 biturbo engine that produces 476 hp, and the C 63 Coupé goes from 0-100km/h in four seconds with a top speed of 250 km/h.
The AMG GT R is powered by a 4-litre Biturbo V8 engine that produces 585 hp, and it sprints from 0-100km/h in 3.6 seconds with a top speed of 318km/h. Both the AMG Coupés are customizable with MB’s ‘designo’ platform, the company said.
The star ease maintenance packages for the AMG C 63 Coupé and GTR Coupé start at ₹97,000/two years/unlimited km.
A letter from the Editor
Dear Readers,
The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.
Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.
In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.
We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.
But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.
I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.
A little help from you can make a huge difference to the cause of quality journalism!
Support Quality Journalism