As Ramzan slipped in quietly this year, in the midst of a lockdown, the widespread hardship imposed by Covid-19 has put the lid on one of the big festive-marketing moments of the year.
Brands, constrained by a broken supply chain and lack of demand, apart from the dampened mood of the festival this year, have stuck to messages of health and well-being, eschewing the routine call for spending and feasting. Big Bazaar, Surf Excel, Tata Motors, start-ups in ecommerce and travel and commodity brands for sugar, flour and salt, have all taken the digital-first route this year with some ...
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First Published: Mon, May 25 2020. 22:27 IST
