Non-Government Organizations (NGOs) have been increasingly leveraging social media platforms to ensure that their messaging on social and health-related issues reach a large community base across the country.
TikTok, a video-sharing social networking service, has become one such popular platform amongst NGOs to strike the right nerve with the user community for several causes that they are supporting.
TikTok mentioned that it has supported the NGOs with training workshops to acquaint them on how to leverage the platform for their campaigns. The video-sharing platform has also come up with hashtag like #CheckYourFacts, #BeActive, and #Fakenewsalert among others, to raise awareness.
A look at how different non-profit organizations are driving awareness on the platform
Curtailing fake news
UNDP India has leveraged its recent campaign on spreading COVID awareness through various social media platforms, encouraging the user community to stay indoors and keep themselves healthy in the time of the health crisis. On TikTok, they have shared videos related to facts about coronavirus. They have also unleashed their creativity to educate people on the spread of fake news and misinformation.
A step towards a happy childhood
In a quest to raise its voice and spread awareness related to social causes such as child marriage and child rights, CRY leveraged the TikTok platform for its campaign #NotYet, wherein users speak about the importance of a happy, healthy and creative childhood for every child, be it a boy or girl.
Breaking stereotypes
UNWomen has launched several campaigns such as #HeForShe and #KaunsiBadiBaatHai to raise awareness on sensitive issues such as gender equality and domestic violence.
The message shared by the NGO in the videos on TikTok is related to breaking the gender biases and various stereotypes that exist in society.
Stay clean, stay safe
During the lockdown, UNICEF India has spread the message on safety in different languages on TikTok to cater to the wide reach of the platform. Through campaigns, the organization has encouraged the user community to stay clean. Various messages related to coronavirus have been delivered by UNICEF in partnership with influential personalities such as Trisha Krishnan, Sachin Tendulkar, and Yuvaraj Singh.
Relationship issues in the time of crisis
From the minute details of a healthy relationship to the sexual health-related information, Love Matters India has taken the initiative of educating young adults in the country. Recognizing the apt target audience available on TikTok, they have launched various awareness driven campaigns such as #TakeChargeOfYourHealth and #HappySingle.
A letter from the Editor
Dear Readers,
The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.
Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.
In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.
We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.
But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.
I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.
A little help from you can make a huge difference to the cause of quality journalism!
Sincerely,
Support Quality Journalism
How different NGOs are leveraging TikTok for public health campaigns
Non-Government Organizations (NGOs) have been increasingly leveraging social media platforms to ensure that their messaging on social and health-related issues reach a large community base across the country.
TikTok, a video-sharing social networking service, has become one such popular platform amongst NGOs to strike the right nerve with the user community for several causes that they are supporting.
TikTok mentioned that it has supported the NGOs with training workshops to acquaint them on how to leverage the platform for their campaigns. The video-sharing platform has also come up with hashtag like #CheckYourFacts, #BeActive, and #Fakenewsalert among others, to raise awareness.
A look at how different non-profit organizations are driving awareness on the platform
Curtailing fake news
UNDP India has leveraged its recent campaign on spreading COVID awareness through various social media platforms, encouraging the user community to stay indoors and keep themselves healthy in the time of the health crisis. On TikTok, they have shared videos related to facts about coronavirus. They have also unleashed their creativity to educate people on the spread of fake news and misinformation.
A step towards a happy childhood
In a quest to raise its voice and spread awareness related to social causes such as child marriage and child rights, CRY leveraged the TikTok platform for its campaign #NotYet, wherein users speak about the importance of a happy, healthy and creative childhood for every child, be it a boy or girl.
Breaking stereotypes
UNWomen has launched several campaigns such as #HeForShe and #KaunsiBadiBaatHai to raise awareness on sensitive issues such as gender equality and domestic violence.
The message shared by the NGO in the videos on TikTok is related to breaking the gender biases and various stereotypes that exist in society.
Stay clean, stay safe
During the lockdown, UNICEF India has spread the message on safety in different languages on TikTok to cater to the wide reach of the platform. Through campaigns, the organization has encouraged the user community to stay clean. Various messages related to coronavirus have been delivered by UNICEF in partnership with influential personalities such as Trisha Krishnan, Sachin Tendulkar, and Yuvaraj Singh.
Relationship issues in the time of crisis
From the minute details of a healthy relationship to the sexual health-related information, Love Matters India has taken the initiative of educating young adults in the country. Recognizing the apt target audience available on TikTok, they have launched various awareness driven campaigns such as #TakeChargeOfYourHealth and #HappySingle.
A letter from the Editor
Dear Readers,
The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.
Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.
In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.
We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.
But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.
I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.
A little help from you can make a huge difference to the cause of quality journalism!
Sincerely,
Support Quality JournalismSHARE