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About the programme

To ensure business profitability and relevance amidst cut-throat competition in the web world, one needs to focus on upskilling their SEO techniques.

The masterclass will enable you to improve your search rankings with search engine optimisation (SEO) techniques. It will also focus on how search engines work and explore best practices for performing keyword research, evaluating on-page ranking factors, getting links, increasing page rank and analysing results to help boost your search engine positioning.

While marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic, this masterclass will help you adapt the best SEO strategies to soften the impact of COVID-19 on organic traffic.

Key Takeaway

• Understanding the potential of Search on the internet
• Learning keyword research, on page optimisation, user interaction with search results, site architecture and robots control
• Developing an SEO-friendly website
• Understanding local SEO
• Learning off-site SEO
• Learning advanced SEO strategies
• Understanding user engagement metrics and their evaluation by search engines
• Driving conversion rate optimisation
• Using content marketing campaigns to drive higher SEO rankings
• Building relationships with influencers to help build your audience
• Analysing data for content evaluation

Who Should Attend

• SEO Analysts/Associates/Executives/Specialists/Managers
• Digital Marketing Heads/Managers
• Marketing Heads/Managers
• Social Media Influencers/Marketers/Executives/Managers
• Content & Copy Writer for Websites
• Bloggers
• SEO/Digital Marketing Services Consultants

Agenda

Who | What | Why | How

  • Who Am I?
  • What do I do?
  • Why SEO is important?
  • How this helped to grow sites?

What is SEO & How Search Works

  • How Search Engines Work
  • Why ranking No.1 in search matters a lot?
  • Why SEO should drive more % for each site

Building Search Strategy

  • Quick Glance on SEO Basics
  • Improving Site Architecture
  • Content Strategy
  • Off-page Strategy

Technical SEO

  • Dealing with Crawlers
  • Mobile First Culture - APP & Mobile First Indexing
  • Optimising your Crawl Budget
  • Structure Data Markup
  • Languages & International SEO Guidelines
  • Understanding the Redirections
  • All you need to know about PWA & AMP
  • WEB Stories the new neighbour in search

Analyse tools to Reveal Invaluable SEO Insights

  • Google Tools
  • Bing Tools
  • Third Party Tools
  • AMP Validators & More

Algorithm updates & Penalty: How to deal with it?

  • Google Quality Guidelines
  • All about Google Algorithm updates
  • How You Can Avoid Penalties

Experts

Rudra Prasad Kasturi
Rudra Prasad Kasturi Vice President, Times Internet

15+ years of experience in leading Organic Growth Users and Revenue through websites and apps business across National & International Companies. For the past 3.8 years, he is driving Organic Growth & Revenue at Times Group for India & Global websites. Before this, Rudra was heading organic growth at Yahoo! APAC, Amazon India & Snapdeal companies.

Also a Resident Growth Consultant at Tencent where his strong strategies have helped in attracting millions of users organically to their websites.

Rudra Kasturi has been a speaker at Google IO’19 SFO representing Times Group about building the web for Emerging Markets and Google AMP Roadshow conference in Tokyo to share the Times Group AMP success metrics with larger publishers across the world. Currently, he is Advisory Board Member at Google and Bing Webmaster Forums.

Rudra is also a guest lecturer at Bennett University, presenting sessions on the essential strategies of the digital space to all the students.

His 15+ years of experience encompasses handling the growth of various categories through his exemplary skills and helping businesses to drive digital change, increasing user base, and growing business revenue.

He is an asset in the market for growing organic revenue from scratch whilst maximizing online visibility with increased traffic and conversion improvement for business in different geo regions. With a knack of probing growth opportunities at the root-level, thereafter plan and execute to perfection. He strives to convert digital space users into website traffic and business leads for growth.

Partners

Policy

Registration, Payment and Cancellation Policy
Registration, Payment and Cancellation Policy
  • Cancellations received up to 7 business days prior to date of training will not be charged the course fee.
  • Cancellations within 7 business days prior to training date, and in no-show up case, registrants liable to pay full amount.
  • Substitutions within a company are permitted, request must be submitted through email.
  • ETMasterclass reserves the right to amend content, expert(s), venue and date(s) of the training programme.
  • In case of training cancellation, participants will be refunded the course fee in full.
  • ETMasterclass shall not be liable for any direct or indirect damages that may be incurred due to a cancellation.