Lotame has announced the launch of Panorama, a suite of data enrichment solutions that use first, second and third-party data to create and analyse audiences across the cookie-challenged web across browsers, mobile apps, and OTT.

 

Jason Downie, chief revenue officer, Lotame, said, “First-party data is a valuable asset, but unfortunately it doesn’t provide the scale marketers need. Bridging together customers’ online and offline lives has been a persistent industry dilemma that was made even more complicated with recent browser changes. To solve for this, we developed Panorama which enables a fuller view of activity that is actionable across a connected ecosystem, even in cookie-challenged or first-party-cookie-only environments.”

 

Panorama offers solutions for marketers and agencies along with publishers and media companies. 

 

Lotame has unveiled three data enrichment services:

 

● Panorama Insights - a varied set of curated data tools and analysis for storytelling, prospecting, segmentation, and data modeling without cookies required. These tools connect users’ first-party data to second and third-party data across web, mobile and over-the-top (OTT) devices from 250+ online and offline data providers.

 

● Panorama Buyer - It ensures media buyers are not missing out on customers and prospects due to cookie blocking. The data-enrichment solution connects attributes and behaviors across first-, second-, and third-party data enabling the creation of addressable audiences in cookie-challenged environments, like Safari, Firefox, and Chrome, and on all devices and contexts.

 

● Panorama Seller - This enables publishers to monetise all inventory across the web, mobile apps, and OTT through direct or programmatic advertising. 

 

To drive Panorama Insights forward, Lotame has appointed Ruby Brenden as head of data products. 

 

Brendan said, “I have spent the last decade helping innovative marketing companies launch products. I am excited to launch Panorama, a solution that is exactly what the industry needs as third-party cookies start fading out. Insights will give marketers and agencies a single, trusted place to uncover relevant data stories and build smarter, addressable audiences, which means better advertising for consumers.”