All the new designer launches that you need to know about this month

Payal Singhal

Contemporary label Payal Singhal collaborated with fifty influencers on a digital campaign titled ‘#Stayhome #Staysafe #Flattenthecurve’ to shed light the importance of staying indoors and wearing masks when stepping out. They invited their long-term patrons to share pictures of themselves wearing masks, which were digitally altered to showcase the brand’s signature prints and give a peek at the upcoming collection. Part of the sales from the designer’s face masks sold will be pledged to a charity for the homeless and animal welfare.

Louis Vuitton

The French fashion house has introduced new products to their collections that help recreate the spirit of a luxurious holiday at home during this time. Whether it's staying in silk loungewear all day or indulging in collective home accents, Louis Vuitton has options for all. Choose from perfumed candles, monogrammed cases, comfy suite mules, and paperweight, coasters, playing cards in a leather pouch and even luxe exercising equipment.

Bhaane

Bhaane has launched its summer 2020 collection that has been designed keeping the environment and current times in mind—each piece has been crafted with re-purposed raw materials. The lineup is brand’s take on Bathleisure and is inspired by old-school community clubs and hazy afternoons. Expect a mix of easy-to-wear pieces like crop tops, printed dresses, kaftans, itsy-bitsy skirts and bermuda shorts in pastel and bright hues.

Gucci

Right in time for the summer season, Gucci has launched its pre-fall 2020 collection titled ‘Towards the Sun’. Crafted in lightweight fabrics and bright colours, the lineup features pastel-hued accessories including #GGMarmont leather handbags, shoes, ready-to wear, accessories. The colour palette champions pastel hues including yellow, pinks and blue. Whether you are in search of a compact shoulder bag or a party sling, there’s something for everyone’s need.

Born

Born, the conscious baby and kids wear label just launched its Twin Set collection that plays on the twinning trend among mother-child duos. Crafted using only soft natural fabrics like organic cotton and silk voile, the pieces include dresses, kurtas, shirts, trousers, tops and skirts. Expect a muted pastel colour palette enhanced with details like ruffles, tiers, tassels that are soft against the mother and child’s skin. A range of nature-inspired prints adorns the separates and sets offered in the line.

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