Lamborghini India banks on Urus, forecasts 3-6 months for market to rebound
Lamborghini UrusNEW DELHI: Lamborghini India expects the aspiration-fuelled super luxury car segment here will not be disrupted due to the Covid-19 spread. According to a top official, the automobile market will take around three to six months to bounce back from the slowdown.
Automobili Lamborghini debuted the Huracán EVO Rear-Wheel Drive Spyder last week in the global market. The Indian subsidiary is looking to drive it in here soon as part of its strategic model.
"The super-luxury segment is fuelled by dreams and aspirations, and the current scenario doesn't change the overall picture. The disruption is short-term, and the automobile industry is extended to bounce back in three to six months," Sharad Agarwal, head of Automobili Lamborghini India, told TOI.
India is a strategically important market for Lamborghini. Urus, a first-of-its-kind luxury SUV from Lamborghini, was introduced in India in 2018. The like of Aventador SVJ and Evo RWD were subsequently launched here after their global premiere.
Lamborghini Urus, priced north of Rs 3 crore (ex-showroom), grabbed a decent amount of takers, from metros and tier-2 cities.
Agarwal said, "Urus is an order bank for us, with one unit sold every week across the country. Urus is an exceptional vehicle with the stance of an SUV but handling and performance is nothing short of a sports car. In fact, 70 per cent of the first-time Lamborghini buyers in India have chosen the Urus in 2019."
Lamborghini cars are imported from the factory in Italy, with a waiting time of around eight to ten months. The Covid-19, however, disrupted the global manufacturing. The luxury carmaker resumed operations on May 4, and subsequently rolled out the Huracán EVO Rear-Wheel Drive through its digital platform.
"The unprecedented coronavirus spread has taken a toll, but we have returned to work. There will be some delay in dispatches, however, we are trying to minimise them," Agarwal explained.
Automobili Lamborghini debuted the Huracán EVO Rear-Wheel Drive Spyder last week in the global market. The Indian subsidiary is looking to drive it in here soon as part of its strategic model.
"The super-luxury segment is fuelled by dreams and aspirations, and the current scenario doesn't change the overall picture. The disruption is short-term, and the automobile industry is extended to bounce back in three to six months," Sharad Agarwal, head of Automobili Lamborghini India, told TOI.
India is a strategically important market for Lamborghini. Urus, a first-of-its-kind luxury SUV from Lamborghini, was introduced in India in 2018. The like of Aventador SVJ and Evo RWD were subsequently launched here after their global premiere.
Lamborghini Urus, priced north of Rs 3 crore (ex-showroom), grabbed a decent amount of takers, from metros and tier-2 cities.
Agarwal said, "Urus is an order bank for us, with one unit sold every week across the country. Urus is an exceptional vehicle with the stance of an SUV but handling and performance is nothing short of a sports car. In fact, 70 per cent of the first-time Lamborghini buyers in India have chosen the Urus in 2019."
Lamborghini cars are imported from the factory in Italy, with a waiting time of around eight to ten months. The Covid-19, however, disrupted the global manufacturing. The luxury carmaker resumed operations on May 4, and subsequently rolled out the Huracán EVO Rear-Wheel Drive through its digital platform.
"The unprecedented coronavirus spread has taken a toll, but we have returned to work. There will be some delay in dispatches, however, we are trying to minimise them," Agarwal explained.
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