Published on : Tuesday, May 12, 2020
Tourism authorities in Indonesia have decided to plan the necessary strategies required to adapt to the “new normal” of travel. The latest plans would include prioritising health and hygiene that would play a significant role in attracting tourists. Wishnutama Kusubandio, Tourism and Creative Economy Minister, Indonesia said in a recent press statement that the tourism industry would go back to the principle foundation at the moment, which is to build and restore the trust of the global market.
He informed that the plan can be achieved by preparing health facilities, improving hygiene, and security protocol in every destination. He said that marketing would be focused on decent places to visit in the country alongside the natural beauty of the destinations in the new normal era. In addition, he also encouraged members of the Indonesian Association of Tours and Travel (ASITA) to seek potential amid the coronavirus outbreak with special emphasis on going digital. He mentioned that the digital era is inevitable despite being a challenge for ASITA.
Minister Kusubandio also organised a virtual meeting with Indonesia’s tourism players. The meeting highlighted issues like the importance of having clean toilets and proper sanitation. It was mentioned that ongoing developments, such as the Mandalika circuit in West Nusa Tenggara for the world-class MotoGP motorcycle racing event, are being made to meet higher standards. He also said that hotels and tourist attractions that successfully fulfill those criteria would be eligible to receive a certification in order to provide a guarantee to visitors.
It was also informed in the meeting that Bali will soon undertake the ‘BISA movement’. It stands for clean, beautiful, healthy, and safe. As a major hub of tourism in Indonesia, Bali will begin the initiative to face the new normal era. Tourists and smaller-scale accommodations still rely on direct interactions across Indonesia. It is required for all kinds of payment and administrative details. Therefore, the archipelago would require a massive transformation to meet the new standard. It might also depend on the extent of government or external support to achieve the intended outcome.
Tags: Covid-19, indonesia, indonesia tourism