There’s much to talk about with the new 4 Series, given that BMW is promising a major dynamic overhaul to make it sharper and more driver focused… Ahhh, who are we kidding? You want to hear about the grille, right? Thought so.
Yes, the 4 Series will feature a big, bold whopper of a front grille, very similar to the one featured on the concept that preceded it.
As with the concept, it will inevitably be the talking point of the car. It’s arguably the boldest version of the kidney grille yet, which is saying something given some of the treatments on recent BMW models.
Frankly, it’s too bold for my tastes, although I do respect the commitment with which it has been done; it undoubtedly makes a statement. And BMW’s designers have consistently defended their recent grilles, claiming that the response from its customers has largely been positive.
But while that approach apparently works for the likes of the 7 Series and X7, it seems a bigger risk on the 4 Series, because it risks overshadowing BMW’s hard work on the performance and handling. Those are far more worthy talking points.
READ MORE
BMW 4 Series: Hot M4 trio to lead sportier line-up
BMW i8: Why the bold BMW had to die
Join the debate
scrap
The number plate completely
The number plate completely alters the semantics of the design of course. What is supposed to be read as a dominant, cohesive shape is split into two, making a mockery of whatever it is BMW's designers are trying to achieve.
They have completely lost all that was great about BMW design. The latest 3 looks like a less competent Lexus. Mind you, BMWs don't always drive as they should either. It's a real shame.
manicm
I say bring on the grille!
I say bring on the grille! Yes!
abkq
Its not the grille as such
The real problem with BMW design is the proliferation of unelated details. There is no coherence. Styling features compete with each other.
Add your comment