HYDERABAD: The increased rates of alcohol introduced after the resumption of sales in Telangana has led to a slump in the purchase of liquor, with only 100 crates of alcohol being sold across the state.
Industry insiders say that the euphoria they witnessed among alcohol consumers has tapered down drastically in the last few days. Sales at most shops are reflecting the sentiment, with a majority of them recording poor numbers. The drastic drop in sale has impacted wine sellers the most, say experts.
“The state government had some really good polices in place earlier. But the recent 16 per cent hike in liquor rates has led to the overall sales taking a back seat. We have been extending various schemes to further push sales, but we struggled to sell even 100 cases,” P Kishan of Telangana Wineries Suppliers Association said.
The queues outside liquor shops are turning shorter by the day, says K Ramana, a wine shop owner said.“On the second day, the number of people who turned up was significantly lower than the first day. Now, with all sectors being affected, purchasing power has reduced significantly,” added Ramana.
Seconding this, Vijay Kumar, a private employee said “The price hike would not have been an issue before the lockdown. But now, with families losing their source of income, the fall in sales is no surprise.”
Industry insiders say that the euphoria they witnessed among alcohol consumers has tapered down drastically in the last few days. Sales at most shops are reflecting the sentiment, with a majority of them recording poor numbers. The drastic drop in sale has impacted wine sellers the most, say experts.
“The state government had some really good polices in place earlier. But the recent 16 per cent hike in liquor rates has led to the overall sales taking a back seat. We have been extending various schemes to further push sales, but we struggled to sell even 100 cases,” P Kishan of Telangana Wineries Suppliers Association said.
The queues outside liquor shops are turning shorter by the day, says K Ramana, a wine shop owner said.“On the second day, the number of people who turned up was significantly lower than the first day. Now, with all sectors being affected, purchasing power has reduced significantly,” added Ramana.
Seconding this, Vijay Kumar, a private employee said “The price hike would not have been an issue before the lockdown. But now, with families losing their source of income, the fall in sales is no surprise.”
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