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For the first time in the history of the Indian automotive industry, sales numbers across the country were a big fat ZERO thanks to the COVID-19 outbreak followed by the strict lockdown enforced by the Government of India. Zero sales are perhaps one of the most rudest shocks to the industry in recent times, but with that said, all two- and four-wheeler manufacturers are now gearing up for the world post-lockdown 3.0 and are beginning to restart operations in terms of manufacturing, assembly and at a dealer level as well. Business strategies would be re-worked, marketing tactics would be revisited given the marked change expected in consumer behaviour and spending preferences. For Chapter II of our Read more on https://www.topgearmag.in/
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