The Hindu has released a campaign that highlights how the Covid-19 virus has made us more human.
Conceptualised by Ogilvy, the first ad has been released in the print editions of the newspaper and its social media pages. A radio campaign will follow. The campaign shows different instances of how we have changed and become more 'human', as we are from calling aged parents more often to enquiring about our house help’s wellbeing. The campaign states that some of these habits are definitely worth keeping.
Mahesh Gharat, CCO, Ogilvy India-South, said, “Crisis brings people closer and therefore they are able to view the world very differently. The change in their outlook towards fellow humans is most certainly the positive change that has emerged in this crisis. We decided to acknowledge these instances and publish them through a campaign, as a means of reassuring the world that, despite all our troubles, tomorrow could be a happier place.”
CREDITS
Client: The Hindu
Agency: Ogilvy India-South
Chief creative officers-South: Mahesh Gharat and Kiran Antony
Creative team: Bibeesh CP, Parvathy Rajmohan, Sharat Kuttikat, Nikhil Narayanan and Vidyanath PA.
Account management: Ram Moorthi, Tithi Ghosh, Mahesh Menon, Shreyas Upadhya, Rimjhim Jha & Ankita Roy
Planning: Anirban Roy, Sumana Suresh