Vodafone has released a film which shows how the older generation can connect with their friends during the lockdown.
Conceptualised by Ogilvy, the film opens with a shot of a lady seeing pictures on her phone. Among them is a picture of three elderly women enjoying a walk. She calls a neighbour and gets the elders across the building connected over a video call, much to the joy of all of them.
The film signs off with a message, 'a little distance only makes friendships stronger. Stay home. Stay safe. Stay connected.'