Revealed: The $20 mascara voted best in Australia by thousands of women thanks to its long-lasting and 'smudge-proof' formula
- Australians have voted for their favourite products at annual beauty awards
- The Rimmel London Wonder'Luxe Volume Mascara was voted the best mascara
- The $20.95 product is designed to volumise lashes for a smooth, fuller look
- But some customers disagreed and said the product lengthens lashes instead
Beauty enthusiasts around Australia have voted for their favourite products at the annual Beauty Heaven beauty awards.
And the winner of the best new mascara category for 2020 is the Rimmel London Wonder'Luxe Volume Mascara after receiving thousands of five-star reviews over the past 12 months,
The long-lasting formula is dermatologist tested, smudge-proof and is designed to make lashes look smooth and conditioned.
The winner for the best new mascara category was the Rimmel London Wonder'Luxe Volume Mascara
The long-lasting formula is dermatologist tested, smudge-proof and is designed to make lashes look smooth and conditioned
The Rimmel London Wonder'Luxe Volume Mascara
The $20.95 product aims to intensify the volume of lashes without causing clumps to occur.
Although despite the winning, the product received mixed responses online with some rating the mascara as low as two out of five stars.
Customers who purchased the product said the mascara creates 'lovely looking lashes' but is better for adding length rather than volume.
Others said the product is easy to apply, glides on the lashes well and provides a good coverage.
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The $20.95 product aims to intensify the volume of lashes without causing clumps to occur
'The brush is a nice shape and the formula is on the thicker side. I find that this applies well with one coat though I think it provides a lot more length than it does volume,' one woman said.
'I found this mascara stayed wet for a lot longer than my usual one and it really only had a small effect on making my lashes slightly longer and did nothing to the thickness,' another said.
'This mascara would best suit someone wanting a more natural look, or for days when you want the "no make-up" look.'
Ideally the product is suitable as an everyday mascara.
Customers who purchased the product said the mascara creates 'lovely looking lashes' but is better for adding length rather than volume
On the Beauty Heaven website the product received an average of three out of five stars.
The runner-up for the best mascara category was the Essence Lash Princess waterproof mascara priced at $7.
The Rimmel London mascara is available in three colours (black, brown and extreme black) and Australians can purchase the product from Priceline, Chemist Warehouse and Big W.
