While there have been expectations of a change in consumers' buying behaviour amid the Covid-19 pandemic with a preference towards essential items, such as food and hygiene products, Marico’s higher dependence on its hair oil category (Parachute rigid and value-added hair oil or VAHO), which is relatively discretionary in nature, has taken a toll on its performance in the March 2020 quarter (Q4).
In fact, Marico’s management indicated a change in strategy, depending on the demand pattern. This includes lowering investments in most-discretionary personal care ...
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs
Key stories on business-standard.com are available to premium subscribers only.
Already a premium subscriber? LOGIN NOW
First Published: Mon, May 04 2020. 21:01 IST
