5 free online courses on digital marketing that you can enrol in right now

When we say, ‘creative advertising’, the first brand that comes to your mind could be a travel company, a designer clothing chain, a dating app, or anything else that got stuck in your memory for the longest time. It’s no coincidence that some companies manage to carve their own niche on popular digital platforms, while others struggle to achieve the same. And with the digitisation of all kinds of content, and most of us relying on the internet to get our daily news and culture fix, effective online marketing becomes even more critical. Here, we list out some free online courses that may come in handy while planning your business’s next digital move.

Fundamentals of Digital Marketing

Offered by Google

Complete with practical exercises and real-life examples, Google’s online course will help you with the basics of online marketing. Through 26 bite-sized video tutorials, you learn how to build your company’s web presence, be noticed with search ads and social media, and discover the possibilities of mobile among other critical things.

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Viral Marketing and How to Craft Contagious Content

Offered by University of Pennsylvania

After you’ve scrolled through your social media feeds, there are a few posts that you remember vividly, while you almost immediately forget the others. Why does that happen, and how do you build a brand identity that stays on your audience’s mind? In this course, you learn “how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.”

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Digital Advertising Strategy Specialisation

Offered by University of Colorado 

If you’re a small business trying to make it big in your industry, this five-month virtual programme could help you boost the growth. You will start with understanding relevant methods of advertising, including video, audio, sponsored, native, social media and more. Once you know the landscape better, the course will offer an insight into executing tailored content, interpreting performance metrics and making your presence felt on social media.

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The Strategy of Content Marketing

Offered by University of California

The multidimensional, self-paced course aims to give you a well-rounded knowledge of the digital marketing space. As per the website, during the free online lesson, “you will learn how to develop, organise and implement a content marketing strategy, analyse and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.” So whether you’re just starting out, or have acquired some experience as a marketer, the programme could prove to be helpful for your business.

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Social Media Marketing Specialisation

Offered by Northwestern University

Focusing on social media marketing strategies, learn the know-how of analytical tools, consumer insights, final metrics and more, to build an influential digital footprint of your brand. In the final project on completion of the course, you will be putting the hands-on knowledge to test as well as “demonstrating your ability to integrate social and mobile marketing strategies into a company’s business strategy.”

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