COVID-19 Impact On Travel

MMGY Global COVID-19 Travel Insight Report - April 27th

Balancing Short-Term Demand and Long-Term Booking Windows

As discussion across the country picks up around certain states reopening sendees, parks and public- beaches, organizations will need to balanee their recovery planning strategies between short-term demand and long-term booking windows. Variables that brands should consider as they build messaging and tactical strategies include:

  1. Hyperlocal and regional travel will be important to immediate economic recovery, but may be a short-term solution.
  2. Airlines and hotels continue to relax their cancellation and rebooking policies, creating greater confidence in booking long-term.
  3. When travel returns, there will likely be a greater dichotomy between short-term, lower- cost trips and long-term travel planning, which will come with greater spend.

Click here to download the April 27 report.



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