Brett Parham wants to get rid of as many cars as he can now and replenish his supply with fresh inventory. It's easier said than done.
"We're doing our best to stimulate sales and to try to sell through all the inventory we can right now, because I want to go out and buy that lower-cost inventory and take advantage of the market conditions," said Parham, CEO of AutoSource Motors, a used-vehicle retailer with stores in Utah, Nevada, Arizona, Colorado, Nebraska and Idaho. "But it's kind of hard to see going and buying fresh cars when everybody's sales got cut in half. And the inventory you have today is far more than you need."
Most dealers entered the spring selling season with high hopes, after a strong 2019 and, in some cases, record sales in January and February. Many stocked up on vehicles in anticipation of the tax-return-fueled sales that typically are a linchpin of the spring market.
But around mid-March, the coronavirus pandemic brought sales to a near stop as consumers were told to stay home as much as possible and governors in some states ordered showrooms to close.