For decades, commuters have had a good degree of choice when it comes to moving from A to B. Whether it is opting for the outright leader of private vehicle ownership or relying on mass transit offerings, for much of the automotive industry’s existence there has been no significant change in how the majority of the world commutes across cities and countries. However, as the advent of new ownership models continues, there is another sector of automotive stalwarts bracing for fundamental change: rental players.

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