CHENNAI: The state health department has recently directed the
Tamil Nadu Cricket Association (TNCA) not to permit the advertisers to advertise smokeless
tobacco products in M A
Chidambaram cricket ground at
Chepauk. The authority has also asked the Board of Control for Cricket in India (BCCI) not allow the tobacco companies to use their facility to advertise their products.
Former union health minister and Rajya Sabha MP Anbumani Ramadoss thanked the director of public health and preventive medicine for taking appropriate action based on his complaint. PMK’s Pasumai Thayagam organisation staged a protest ‘BCCI: End Tobacco Advertising in Cricket’ on December 13 last year condemning the display of tobacco products in the Chepauk cricket stadium.
Director of DPH, citing a complaint from Anbumani’s complaint regarding the violation of Tobacco law, wrote the president of TNCA requesting not to allow the tobacco companies to use the space like cricket grounds to lure millions of youngsters who are cricket fans in India.
“The BCCI should feel responsible to the society and abstain from permitting Tobacco products to be advertised during cricket matches,” said the director of DPH in the communication and cited advertisements of the tobacco products during various international cricket matches and IPL games in Hyderabad, Chennai and
Thiruvananthapuram.
Displaying of tobacco products were banned since May 2004 as per section 5 of Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act under COTPA, 2003
The authorities instructed the TNCA to strictly adhere to the act and not allow the tobacco companies to display their products in violation of the act and request the TNCA’s president to respond to the directorate’s communication. This, in turn, would be submitted to the government.