Roewe’s R-Aura Concept Previews New Chinese ‘R’ EV Sub-Brand

Another day and another electric car manufacturer has emerged out of China, albeit this time around it is a sub-brand of Roewe, the automaker owned by SAIC.

Simply dubbed ‘R’, Roewe’s all-electric sub-brand intends on releasing a plethora of high-end EVs, China’s Sohu reports.

The brand will reportedly be launched later this month with the unveiling of the Roewe R-Aura Concept. Two teaser images of the vehicle have been released while a third image reveals the logo of the ‘R’ brand.

The Roewe R-Aura Concept takes the form of a very sleek sedan. The front features a set of thin LED headlights as well as an LED light bar stretching the width of the fascia. Also visible is an illuminated badge and a shapely hood. The second teaser image is much more revealing and provides a look at the sides, rear, and roof of the R-Aura Concept.

Most notably, the vehicle has an all-glass panoramic roof that reportedly doubles as a solar panel. We can also see the concept lacks traditional wing mirrors and will likely use small cameras instead. Adding to the sleek design is the lack of visible door handles while at the rear we can see thin LED taillights and just like the front, an illuminated ‘R’ badge. Another interesting feature will be face-recognition cameras on the B-pillars.

We don’t yet have any details about Roewe’s production plans with its new R sub-brand but will likely hear more when the R-Aura Concept makes its physical debut.

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