SMCP - Solidarity actions against Covid-19 pandemic

Press release – Paris, April 22, 2020

SMCP and its brands mobilize
Solidarity actions against Covid-19 pandemic

SMCP group and its brands have been mobilizing for several weeks to support health players and vulnerable populations in the fight against the Covid-19 pandemic. In the coming weeks, the group will donate 50,000 surgical masks to home care companies operating in France.

This will complement the manufacture of 10,000 masks made by Sandro out of fabric stocks from previous collections, and Maje’s donation of more than 10,000 FFP1 masks to the Agence Régionale de Santé d’Ile-de-France, which will coordinate their distribution, notably to nursing homes, schools and the police.

These actions will be in addition to:

• the design of Sandro’s solidary T-shirts, of which 100% of the profits will be donated to The Red Cross,
• the distribution of Maje clothing to several French, Spanish and Italian organisations,
• the launch of the #ourheroes campaign by Claudie Pierlot, which will donate €10 to the World Health Organization’s (WHO) solidarity fund for the fight against Covid-19 for each photo with the hashtag #HeartHands received on its Instagram account
• the donation of 8,000 meters of fabric, elastic and ribbon by De Fursac to the French department of La Creuse, the brand’s native region, for the manufacture of masks and gowns.

In this unprecedented time and in order to contribute to the team’s collective effort, the Executive Committee has given up 30% of its fixed compensation during this period. The Board members joined this initiative by reducing their attendance fees by 30%.

Faithful to its values and commitments, SMCP and all its employees wanted to contribute to the collective effort during this exceptional time. Through these initiatives, the Group wishes to express its solidarity and gratitude to all those who have shown great courage in this crisis.

ABOUT SMCP

SMCP is a global leader in the accessible luxury market with four unique Parisian brands: Sandro, Maje, Claudie Pierlot and De Fursac. Present in 41 countries, SMCP is a fast-growing company which reached the milestone of €1bn in sales in 2018. The Group comprises a network of over 1,500 stores globally plus a strong digital presence in all its key markets. Evelyne Chetrite and Judith Milgrom founded Sandro and Maje in Paris, in 1984 and 1998 respectively, and continue to provide creative direction for the brands. Claudie Pierlot and De Fursac were respectively acquired by SMCP in 2009 and 2019. SMCP is listed on the Euronext Paris regulated market (compartment A, ISIN Code FR0013214145, ticker: SMCP).

CONTACTS

INVESTORS/PRESS                                      PRESS

SMCP                                                                                             BRUNSWICK

Célia d’Everlange                                                                        Hugues Boëton
                                                                                                        Tristan Roquet Montegon

+33 (0) 1 55 80 51 00                                                                +33 (0) 1 53 96 83 83                                                               
celia.deverlange@smcp.com                                                    smcp@brunswickgroup.com       
              

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