The Land Rover Defender was launched towards the end of last year and for the company it is one of their most important launches in recent times. After all, the Defender is an iconic brand and to resurrect it in a bold new avatar meant that Land Rover had to live up to its legendary status and ensure that it can go just about anywhere.
While the company was gearing up to have their international media drive, they have postponed it as the entire media fleet is now being sent to the frontlines to help fight against the Coronavirus pandemic that has literally brought the world to standstill.
The company has deployed a total of 105 Defenders to the International Red Cross and Red Crescent Movement to help with their cause and another 57 units have been given to the British Red Cross. These emergency services will definitely benefit from the versatility that the Defender offers as they go out to remote locations to provide assistance to those in need.
Built tough and equipped with advanced electronics and a robust off-road package, the new Land Rover Defender is the ideal vehicle for such use. Having said that, the Defender has always been the vehicle of choice by a number of organisations in the past. The predecessor was used to shuttle soldiers and carry volunteers in times of a global crisis and once again, albeit in a new avatar, the Defender is set to do just that. The COVID-19 pandemic is global crisis like no other and while everyone is stepping up to do their bit to flatten the curve, Land Rover intends on supporting the fight right at the frontline.