4 Reasons Why Subaru Owners Are Fiercely Loyal To The Brand-Number 2 Will Surprise You

What is up with Subaru owners? You might know a Subaru Forester, Outback, or Crosstrek owner who is passionate about their car and they won’t stop talking about it. You’ve seen the back of their all-wheel-drive vehicle with the little badges that represent how many Subaru vehicles they’ve owned and other lifestyle icons.

Subaru even has a special designation for some that want to become Ambassadors who spread the word about the brand.

Subaru was just awarded the Best Manufacturer for Safety Features in the 2020 Driver Power survey, and it’s the second year in-a-row. In the overall rankings, Subaru placed 3rd out of 30 manufacturers. The Editor of Auto Express, Steve Fowler, says there are four reasons why Subaru owners are so loyal to the brand.

Subaru Ambassadors spread the word

He says, “This year marks another exceptional performance for Subaru, as Driver Power respondents told us they’re happy with almost everything that relates to life with these cars. Owners find them immensely satisfying to drive, enjoy their fantastic interiors, and can rely on them day in, day out. Owners also say no other carmaker offers better safety systems. Given these results, it’s easy to see why Subaru owners tend to be a loyal lot.”

It’s easy to see why Subaru owners rave about safety features. The brand gets more top marks for safety than any automaker. The all-wheel-drive models have sporty driving dynamics, and the Outback wagon just beat 5 Toyota and Lexus models as being more reliable.

Subaru interiors are no longer a weakness

But one is a big surprise. Owners say they enjoy their Subaru’s fantastic interiors. At least up until daily recently, Subaru interiors were the worst of any automaker. The Japanese carmaker used lots of plastic and the quality of materials was subpar.

Now with the introduction of the all-new Ascent family hauler and the six-generation 2020 Outback wagon, the interiors have jumped in quality. What used to be a weakness for Subaru, is now a strong point for the Japanese automaker. Check out our recent review of the Ascent Limited trim below and its “near-luxury” cabin. We think it's missing one thing.

You Might Also Like: New Subaru Ascent Limited Checks All The Right Boxes But One

Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!

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Photo credit: Subaru