Beauty entrepreneur behind a 10-minute 'miracle' hair mask is selling THREE TIMES more during the virus pandemic - and is on track to run out of stock within two weeks
- George Papura is the founder of Georgiemane, a $49.99 treatment hair mask
- It has been selling two to three times more stock than usual during coronavirus
- Having launched four months ago, the store has 140,000 Instagram followers
- The mask contains grape seed oil, coconut oil, shea butter and aloe vera
- Learn more about how to help people impacted by COVID
Founder of Georgiemane George Papura
A 10-minute 'miracle' hair mask likened to Olaplex for its moisturising abilities is selling three times more units than normal as beauty lovers stock up on the treatment in isolation.
Founder of Georgiemane, George Papura, created the Australian-made $49.99 product to suit all hair types, and it only takes 10 minutes after applying to see the benefits on both coloured and virgin - or natural - locks.
'We've been getting smashed the past week (we've sold a few hundred today alone), and we're projected to be out of stock in the next couple of weeks,' Mr Papura told FEMAIL.
The brand only launched four months ago but it coincided with a period in history where both women and men can't get their usual beauty therapies, like laser, false nails and tans.
The Australian government is still allowing its citizens to visit a hair salon but with strict social distancing rules in place, many barbers and shop fronts have closed in a desperate bid to conserve money and resources.
The 10-minute mask is made out of coconut oil, shea butter, aloe vera, grape seed oil and abyssinica oil with claims to leave your tresses nourished and shiny from the inside out.
The 10-minute mask is made out of coconut oil, shea butter, aloe vera, grape seed oil and abyssinica oil with claims to leave your tresses nourished and shiny from the inside out
You simply need to wash your hair with shampoo, apply Georgiemane from roots to ends of towel-dried hair, relax for 10 minutes before rinsing and drying the hair as you would normally.
It replaces the need for conditioner and can be applied twice weekly for super lustrous results.
Fans of the product include The Bachelor star Florence Alexandra and MAFS alum Jules Robinson, with plenty of other people sharing their incredible transformation photos after using the mask on social media.
'I really can't believe how much difference this has made to my hair in the last month of using it,' one happy customer said.
'I really can't believe how much difference this has made to my hair in the last month of using it,' one happy customer said
'I was really sceptical about all the hype but finally gave in and ordered my friend and I one, so happy that I did. My hair has never felt so soft and luscious,' said another shopper
'I leave mine in for 10-15 minutes after washing my hair and the results have been absolutely amazing. Before using Georgiemane my hair was very damaged, I had a lot of breakage and now my hair has never felt so good! I'm seeing less hair fall out as well so I'm really happy with this.'
The mask should last two months per tub
'I was really sceptical about all the hype but finally gave in and ordered my friend and I one, so happy that I did. My hair has never felt so soft and luscious,' said another.
A third added: 'This products works really well on my hair. I'm a natural brunette but I dye it blonde often and this mask makes my hair feel soft and hydrated'.
The brand is hoping to branch out with more haircare staples later in the year, including creating its own shampoo and conditioner.
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