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Kellogg's has launched white chocolate-flavoured Coco Pops in Australia
The food company has created the ultimate Coco Pops White Choc Flavour
For generations, brand has been bringing chocolate-flavoured version to tables
The Coco Pops White Choc flavour is available for $5.40 from Woolworths now

Published: 18:37 EDT, 15 March 2020 | Updated: 20:29 EDT, 15 March 2020

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Kellogg's has launched its first ever white chocolate-flavoured Coco Pops in Australia, sending cereal fans into a spin over its new creation.

The famous cereal brand has been bringing its iconic chocolate-flavoured version to breakfast tables for generations.

And now the food company has created the ultimate Coco Pops White Choc Flavour after shoppers rallied for years for a white chocolate alternative.

Fans will now be able to experience the all new flavour with a 'satisfyingly tasty white choc that cereal aficionados will sing "just like a white choc milkshake, only crunchy".'

Kellogg's has launched its first ever white chocolate-flavoured Coco Pops in Australia

'In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white choc flavoured Coco Pops that tastes as good as the original,' Derek Lau, Coco Pops brand manager at Kellogg's ANZ said.

'Our food developers have paired the simple goodness of puffed rice with a delicious white choc flavour.

'Using caramel and marshmallow milk notes, we have created a unique Coco Pops taste inspired by the sweet sensation of crème brulee and pana cotta.'

'Whether it's over breakfast watching Saturday morning cartoons or as a fun afternoon snack, Australians can make new Coco Pops memories with the new flavour,' Mr Lau said.

'We also can't wait to see what new recipe creations Coco Pops lovers create – White Choc Crackles anyone?'

The Coco Pops White Choc flavour is available for $5.40 a box from Woolworths now - and other leading supermarket stores from April.