An Iceland Foods store has made a "very cool" move to help older shoppers during the coronavirus crisis.
The manager of the Iceland shop in West Belfast has set aside special opening hours for the elderly.
The Deeside based chain told North Wales Live that while this was a local initiative their intention was to allow stores to make their own decisions about how best to "meets the needs of their local communities".
This decision to give older shoppers priority was welcomed by celebrity chef Gino D'Acampo - who tweeted that it was "very cool".
It comes as the UK Government has said that people over the age of 70 will be told "within the coming weeks" to stay at home for an extended period to protect themselves from coronavirus.
A statement on Twitter said: "Iceland Foods will be opening their store between 8-9am for the elderly commencing Tuesday 17th March.
"Could the wider public please respect this hour, and understand that this time is allocated for elderly people only.
"Iceland appeal to people's better nature when realising who needs priority."
An Iceland spokesman said: "This is a local initiative. It is currently our intention to allow our stores to take their own decisions on how best to meet the needs of their local communities."
