The coming together of Wunderman and J Walter Thompson has allowed the merged entity Wunderman Thompson to exploit new areas within digital marketing, Rai tells Viveat Susan Pinto What kind of an impact will the ongoing coronavirus issue have on the domestic advertising business? From conversations around supply-side disruptions three weeks ago, the discussion now is about domestic demand taking a hit due to the coronavirus. So yes, there is a perfect storm brewing.
But there has been no discussion with our clients on postponing launches. The health scare, of course, is understandable ...
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First Published: Sun, March 15 2020. 21:00 IST
