We have talked a lot about the differences between brick-and-mortar travel agents and online travel agents, but this is the time to look up the numbers, to see the trends and opportunities. While more and more people go online to book their trips, these same trips become more complicated, more, let’s say, globetrotting, hence sometimes expertise is needed. So, let’s take a look at the numbers, shall we?
1. According to Facebook IQ1, 51% of people traveling for leisure research their flights for less than a week (in the US at least). This should tell you that people don’t want to spend too much time researching flights and looking for better deals. But there ARE better deals to be made and this here is an opportunity that travel agents (whether online or brick-and-mortar) can make the best of.
2. Facebook IQ also says that 55% of travelers evaluate their flights online, but 90% purchase their flights online. This discrepancy makes it difficult to properly assess the numbers,…
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