Mansory’s cars are the real reason the Geneva motor show was cancelled. The coronavirus may be frightening, but it’s not half as frightening as Mansory.

I’m sorry, it’s too easy to be mean. For the uninitiated, let me explain – or just examine the pictures above. Mansory is a German tuner of luxury vehicles, and its stand at Geneva is legendarily spectacular. Bypassed by the studious and sensible, it’s a riot of colour and bare carbonfibre. The new Rolls-Royce Cullinan Coastline barely scratches the surface.

It’s fair to say that what Mansory produces isn’t everybody’s cup of tea. Too strong for me, certainly. It tends to take cars that wouldn’t always sit in my dream garage anyway (the Cullinan, Lamborghini Urus, BMW X6 and a golf buggy, for instance) and go full on at their bodywork and tuning their wheels and interiors. How brash are Mansory’s products? Put it this way: it offers a Cullinan edition called the Billionaire.

It makes wide-bodies, composite add-ons and wheels so big that you could put them on their side and seat eight around them for dinner. What it calls its Refinement, Performance and Interior Programmes are what I call “aargh!’’. Bluntly, I think some of the vehicles it puts out look terrible.