The luxury nature-driven 1 Hotel South Beach announced a key appointment to the leadership team – Marthica Galvis as the Director of Marketing. In her new role as the Director of Marketing at 1 Hotel South Beach, Marthica Galvis will be responsible for spearheading the marketing strategies for the acclaimed hotel which was named the number one hotel in Miami by Conde Nast Traveler's 2019 Reader's Choice Awards. She most recently held the role of Director of Marketing at W Miami where she managed all social media, marketing, and budgeting plans, designed all marketing collateral, and developed property-wide programming.