Brands must do more than posturing, says Bluemarlin CEO Andrew Eyles

That applies a more positive spin on cost reduction, repositioning the initiative as a more responsible ethical story, Eyles tells Shubhomoy Sikdar

Shubhomoy Sikdar Last Updated at March 8, 2020 21:10 IST

Can brand design enhance credibility among potential consumers? Especially when there are hundreds of brands and thousands of influencers online... Design is a complex, yet critical component when it comes to building a brand.

Your visual becomes your silent identity, working to promote your brand through elements such as design, colours, symbols and words, effectively put together to uniquely differentiate you from your competitors. Going beyond aesthetic and functional values, a great brand design will step up to reflect what the brand stands for — crisply delivering the message ...

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs

Key stories on business-standard.com are available to premium subscribers only.

Already a premium subscriber? LOGIN NOW

Read our full coverage on brands strategies

First Published: Sun, March 08 2020. 21:04 IST

Premium Services In Partnership with


Dear Guest,

Brands must do more than posturing\, says Bluemarlin CEO Andrew Eyles

Brands must do more than posturing, says Bluemarlin CEO Andrew Eyles

That applies a more positive spin on cost reduction, repositioning the initiative as a more responsible ethical story, Eyles tells Shubhomoy Sikdar

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs

Already a premium subscriber? LOGIN NOW

Connect with BS