Courtesy of LIVELY
Lingerie brand LIVELY hosts events in its retail stores to build community around its ambassador program and get customers shopping.
If you're thinking of using influencers to market your startup, there are several factors to consider.
First, brands need to think about both their reach and target customers. Influencer content has to reflect your brand image, values, and speak to customers in a way that will resonate with them.
Then, it's important to find the influencers who best align with your brand image and story. Celebrities and macro-influencers aren't always the most effective for every company's goals. Influencers with small, but devoted, followings can make a bigger impact for startups.
To help you get started, Business Insider rounded up this selection of guides and articles to help you navigate influencer marketing.
Subscribe to BI Prime to read them all.