Nagpur: After creating funny memes to connect with its young audience, CBSE has now expanded its creative boundaries by recording a rap song about beating exam stress.
The rap song is set to the tune and beat of underground rapper Emiway Bantai’s famous song ‘Machaenge’, and is said to be a complete in-house CBSE production. Titled ‘CBSE exam anthem’, the song was released on the board’s social media handle on Monday evening.
Lyrics of the three-minute long song were written by a small team at CBSE, which included even chairperson Anita Karwal, who penned a few stanzas. The song was sung and recorded by students of a Delhi Public School branch at the capital along with their staff members.
The song’s audio was first released on CBSE’s Shiksha Vaani app. CBSE has relied completely on its own schools for harnessing talent required to give shape to their latest venture. No professionals were hired to produce the first ever ‘exam anthem’ in a format which young students are likely to connect more with.
A CBSE official said, “The central board believes in honing talent within its ecosystem and promoting them on all available platforms. Even our videos about counselling videos last year were created by students who had taken up subjects like multimedia etc.”
Chairperson Karwal’s continuous efforts to reach out to the young target audience seems to have gained solid traction from this year once the memes started rolling out. At that time itself, CBSE had stated that they wanted “to speak the language which their students understood”.
For CBSE, the next step in engaging students is a plan to make them equal stakeholders in the memes campaign. CBSE is mulling options to open the memes designing to students as a contest through regional offices. However, given the reach of CBSE, this will have to organized in a very systematic way, else the central board will find itself flooded with millions of memes within a week.
The board will most likely go ahead with a contest format which begins at school-level. The quantity of selected memes will filter down to a very manageable number by the time they progress to national-level. It’s likely that by next academic session, this initiative will take a more concrete shape.
The rap song is set to the tune and beat of underground rapper Emiway Bantai’s famous song ‘Machaenge’, and is said to be a complete in-house CBSE production. Titled ‘CBSE exam anthem’, the song was released on the board’s social media handle on Monday evening.
Lyrics of the three-minute long song were written by a small team at CBSE, which included even chairperson Anita Karwal, who penned a few stanzas. The song was sung and recorded by students of a Delhi Public School branch at the capital along with their staff members.
The song’s audio was first released on CBSE’s Shiksha Vaani app. CBSE has relied completely on its own schools for harnessing talent required to give shape to their latest venture. No professionals were hired to produce the first ever ‘exam anthem’ in a format which young students are likely to connect more with.
A CBSE official said, “The central board believes in honing talent within its ecosystem and promoting them on all available platforms. Even our videos about counselling videos last year were created by students who had taken up subjects like multimedia etc.”
Chairperson Karwal’s continuous efforts to reach out to the young target audience seems to have gained solid traction from this year once the memes started rolling out. At that time itself, CBSE had stated that they wanted “to speak the language which their students understood”.
For CBSE, the next step in engaging students is a plan to make them equal stakeholders in the memes campaign. CBSE is mulling options to open the memes designing to students as a contest through regional offices. However, given the reach of CBSE, this will have to organized in a very systematic way, else the central board will find itself flooded with millions of memes within a week.
The board will most likely go ahead with a contest format which begins at school-level. The quantity of selected memes will filter down to a very manageable number by the time they progress to national-level. It’s likely that by next academic session, this initiative will take a more concrete shape.
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