Stores are essential for the Loop reusable packaging program

A shopper at Fred Meyer store, a chain of hypermarket superstores located in the western United States, owned by Kroger. Kroger is the exclusive US supermarket partner of Loop.
A shopper at Fred Meyer store, a chain of hypermarket superstores located in the western United States, owned by Kroger. Kroger is the exclusive US supermarket partner of Loop.

The Loop circular packaging model is fast taking shape, and the company behind it insists conventional retailers still have a huge role to play in its success

In the roughly eight months since the Loop reusable packaging service has been up and running with pilot e-commerce consumers in select markets, there have been package design hiccups, retailer additions...