Citroën will launch a new electric compact hatchback this year, an indirect replacement to the C4 and C4 Cactus, alongside five more electrified models.
Product boss Laurence Hansen said the zero-emissions hatch will have “assertive styling” and offer the ultimate Citroën Advanced Comfort. Alongside the electric model, petrol and diesel variants will also be offered.
The model is set to be more conventional in styling than the C4 Cactus, and while still a hatchback, be slightly higher-riding, bridging the gap between traditional hatchbacks and SUVs.
Hansen said: “We will meet customer expectation with the [hatchback]. It is a neo-silhouette - not a typical hatchback design - and has a high posture on the road.”
New Citroën CEO Vincent Cobee, who recently replaced Brit Linda Jackson, said the introduction of the model held “massive” importance for Citroen’s sale growth in Europe. In 2019, it grew 1% year on year, selling 830,000 vehicles. “The car will be Citroen to its core - in design, innovation and comfort - so for us, it’s one of three or four bullets in the overall growth of Citroen.
Cobee continued: “Citroen has massive legitimacy in this segment - it is the one with the most populist customer base.
“We probably were a bit carried away with our innovation capabilities on the current vehicle [C4 Cactus] so we will do something which will be a more comprehensive and attractive offer in the segment." He added that he believe the hatch would be a credible alternative to SUVs.
The model will be the only compact hatchback in the PSA Group portfolio to offer an electric variant.
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Rick Maverick
Brave Brand
....... and one of the few to raise it's EU sales level in 2019.
jason_recliner
Rick Maverick wrote:
Yep. Citroen are on a real roll.
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