Volvo Trucks has launched its four new trucks through a new launch film which shows a 15-metre, 58-tonne truck tower. The four trucks are stacked on top of one another with Volvo’s FMX truck placed at the base.
The four trucks are the Volvo FH, Volvo FH16, Volvo FM and the Volvo FMX. These four trucks represent about two thirds of Volvo Trucks’ deliveries.
Roger Alm, president of Volvo Trucks, who could also be seen on the top of this truck tower in the film said, “These four new trucks will have a huge impact on our customers’ profitability and ability to compete both for business and the best drivers. I´m used to be on top of things, but for me, shooting the truck tower was definitely an unusual day at work. And let’s just say I have a certain respect for heights. I´m a down to earth guy.”
Markus Wikstrom, engineer at Volvo Trucks and part of the engineering team behind the tower said, “It took about a month to design and build the tower and make sure it was safe to drive. Essentially, this was made possible thanks to the sturdy construction truck, Volvo FMX, and its new 38-tonne bogie being able to carry the weight of the others. But it also required a steady speed and course, accomplished by the Volvo Dynamic Steering technology and a skilled truck driver like Bodil Alexandersson. She has been driving Volvo Trucks for 11 years now.”