Land Rover has officially confirmed pricing for the all-new Defender in entry-level 90 spec, with orders commencing now ahead of deliveries beginning in the summer.
The Defender 90 is priced from £40,290, with the larger 110 variant priced from £45,240. Despite its two-door layout, the 90 can accommodate six people.
A commercial derivative will join the range later this year, priced from around £35,000 plus VAT. Following that will be a plug-in hybrid model, for which pricing has yet to be detailed.
Land Rover claims 1.21m people have configured a Defender on the brand's site, with over half choosing one of the four Accessory Packs: Explorer, Adventure, Country and Urban.
The Land Rover Defender has been reborn as a mainstream model for the global market, taking heavy design and capability cues from the iconic original, which was withdrawn from sale in 2016, and the 2009-2016 Land Rover Discovery 4.
In balancing the demands of hardcore enthusiasts and the need to give the car more widespread appeal, Land Rover has sought to build a viable business case for future generations of the Defender. By the time the previous model went off sale, fewer than 5000 Defenders a year were delivered to retail buyers, with bulk business purchases taking that to around 15,000 cars. In order to be sustainable, the new model must sell close to five times that figure, according to insiders, joining the Discovery in taking the firm’s newest plant in Nitra, Slovakia up to its 150,000 annual production capacity.
Crucially, to that end, the new Defender has been engineered to meet global car regulations, including the world’s two largest markets, China and the US, where it previously had negligible impact because of regulatory restrictions by the time production was halted. In total, it will now be sold in 128 territories.
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ooops
Sorry but it just looks awful! Cheap, tacky and fragile looking but I'll respect other peoples opinions as looks are subjective.
289
WTF, is that 'floating pillar about....
....I mean why would you want to cover any windows up (restricting vision) - particularly on an 'off-road' vehicle? I have seen some daft ideas in my time, but these 'ear-muffs' take the biscuit.
Apart from that - after all the 'leaks', it looks exactly like we were all expecting. This will finally completely kill off the 'munter' Discovery 5.....clearly this will appeal to Disco4 owners.
As I predicted a year ago it is priced far away from the old model (which itself was totally overpriced for a chicken shed), this car is squarely aimed at the affluent 'Urban offroader set'.
The 90 has the look of the old Ford Bronco and is none the worse for that.
Hoping that the Slovakian plant can nail it together better than the Brits .....wouldnt take much to improve on that!
xxxx
Improvements
Yea only 4 places ahead of BMW who finished bottom of the 2019 UK JD Power dependability survey.
A34
Other way round...
Styling is what it needs to be for the Sloane Square to Cotswolds route and for those who think a Hilux / L200 is too "common". Its the "welcome to 2008" drivetrains / CO2 performance, unreliability reputation and 50K pricing that will be their showroom challenge.
koyaanisqatsi
no no no no no no no no no no ... poo
Gerard Gabriel "Gerry" McGovern strikes again, another icon ruined
koyaanisqatsi
no no no no no no no no no no no ... poo
Gerard Gabriel "Gerry" McGovern stikes again, another icon ruined
Hughbl
Time to test old versus new
Personally, I much prefer the new design to the old, but having driven the old model I'm interested in reading a comparrison of the old and new.
I suspect, the new model will be better in every way, including off-road and on-road (where the old model was very dated). Come on Autocar - show us the test :-)
And I'm going to ignore the comments of everyone who hasn't ever owned or driven a Defender as being blind prejudice.
owenmahamilton
Oh dear
Sorry but that does not look good at all in my opinion.
scrap
I think it looks great.
I think it looks great. Upmarket yet also endearing, with a lot of the trademark little details. I think it will do well.
superstevie
I quite like it. It will be
I quite like it. It will be interesting to see how massive it is. Like the steel wheel look. I know enthusiasts will hate it
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