NEW YORK: For many couples who are planning a wedding, vendor selection is a key part. They are searching for vendors who share their style, amicable personalities and work ethic. But for Maya Kachroo-Levine, and Wyatt Cain, 29, they have additional criteria when it comes to vendor selection: the company must be women-owned.
They planned it while picking out an engagement ring at a pop-up event. “The woman who was working there was so passionate,” said Kachroo-Levine. “It sparked the idea, ‘why don’t we only use women for our wedding?’” They say it felt good to put all that money toward women entrepreneurs.
Kachroo-Levine tapped Los Angeles-based fashion designer Nayantara Banerjee to create her wedding dress. The wedding will take place at Flora Farms, a female-owned bohemian farm. The night before the wedding, guests will dine at Casa Natalia, a boutique hotel launched by a Belgian woman.
For some couples, it’s about using the power of their purse to support entrepreneurs who have historically had fewer opportunities. Other couples simply feel more comfortable working with women. In some cases, they are even paying more to work with independent, local women business owners than larger corporate entities.
When Veronica Wells-Puoane planned her commitment ceremony, she decided to work with women vendors and mostly black-owned businesses. “I just feel like weddings are so expensive,” said Wells-Puoane. “And if you are going to spend money, I feel it’s important to spend money with the community and people who don’t have as many opportunities.”
Other couples hope to use their weddings to inspire their family and friends to shop women-owned businesses. At Ashley Warren and Petra Warren’s wedding, aside from the venue, they decided to hire only female vendors to set an example for their two daughters, who are 5 and 7. “I like to show them they can grow up and do anything they want,” one said.
In March, Yelp launched an initiative where companies could mark their businesses as female-owned. To date, more than 70,000 businesses in the US have done so. Reviewers have even gotten on board, said Miriam Warren, the company’s senior vice president of engagement, diversity, and belonging.
They planned it while picking out an engagement ring at a pop-up event. “The woman who was working there was so passionate,” said Kachroo-Levine. “It sparked the idea, ‘why don’t we only use women for our wedding?’” They say it felt good to put all that money toward women entrepreneurs.
Kachroo-Levine tapped Los Angeles-based fashion designer Nayantara Banerjee to create her wedding dress. The wedding will take place at Flora Farms, a female-owned bohemian farm. The night before the wedding, guests will dine at Casa Natalia, a boutique hotel launched by a Belgian woman.
For some couples, it’s about using the power of their purse to support entrepreneurs who have historically had fewer opportunities. Other couples simply feel more comfortable working with women. In some cases, they are even paying more to work with independent, local women business owners than larger corporate entities.
When Veronica Wells-Puoane planned her commitment ceremony, she decided to work with women vendors and mostly black-owned businesses. “I just feel like weddings are so expensive,” said Wells-Puoane. “And if you are going to spend money, I feel it’s important to spend money with the community and people who don’t have as many opportunities.”
Other couples hope to use their weddings to inspire their family and friends to shop women-owned businesses. At Ashley Warren and Petra Warren’s wedding, aside from the venue, they decided to hire only female vendors to set an example for their two daughters, who are 5 and 7. “I like to show them they can grow up and do anything they want,” one said.
In March, Yelp launched an initiative where companies could mark their businesses as female-owned. To date, more than 70,000 businesses in the US have done so. Reviewers have even gotten on board, said Miriam Warren, the company’s senior vice president of engagement, diversity, and belonging.
Download The Times of India News App for Latest World News.
more from times of india news
Get the app