Which is your favourite campaign and why? My most favourite ad campaign is the “Real men of genius” by Bud Light beer. That was a legendary, long-running campaign. They might have made some 20 films and 30 radio spots.
And they have all won international awards. The campaign is in a template, in a world of humour, gratifying the ordinary man, the aam aadmi, with a little tongue-in-cheek sarcasm and pinch of salt. It’s basically a satire — showing real men like a really bad dancer, the guy who invented the foot-long (sandwich) and so on. On what parameters did you ...
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First Published: Mon, February 24 2020. 00:37 IST
