Product cadence will boost Toyota, Lexus dealers, Hollis says
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February 24, 2020 12:00 AM

Product cadence may boost Toyota, Lexus dealers

Larry P. Vellequette
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    Toyota and Lexus dealers were more profitable on the whole in 2019, despite a 2 percent sales dip from Toyota and a nearly flat year from Lexus, but they face a stronger future because of where the automaker is in its product cadence, dealers heard at their make meeting at the NADA Show.

    "The No. 1 tailwind behind Toyota this year ... is the product cadence," said Jack Hollis, general manager of the Toyota division at Toyota Motor North America. "I don't think it's ever been better in the Toyota family. It's the right rhythm; we get to fully launch one product, and the next one comes right after."

    Hollis: Hybrid footprint to grow

    Toyota dealers will see a redesigned Sienna minivan and a refreshed C-HR subcompact crossover in 2020 while they await the arrival of a redesigned Toyota Tundra full-size pickup and a new subcompact crossover built in cooperation with Mazda in 2021. Lexus dealers, meanwhile, can expect a redesigned IS sedan this year and a redesigned NX crossover next year.

    Hollis said both brands "will continue to grow our hybrid footprint" in 2020, expanding the automaker's hybrid lineup to spread across more nameplates.

    In 2019, Toyota sold 230,889 hybrid vehicles in the United States, up 26 percent from a year earlier, led by the RAV4 hybrid. For its part, Lexus sold 43,661 hybrid vehicles in 2019, up 43 percent over 2018, led by the RX hybrid crossover. The hybrid powertrains are available across six Toyota nameplates and eight Lexus nameplates.

    Hollis said dealers have a number of factors that could influence their 2020 performance, including the automaker's sponsorship of the Summer Olympics in Tokyo, a strong economy, low interest rates and uncertainty surrounding the outcome of the 2020 election.

    "There are both more headwinds and more tailwinds facing us in 2020 than last year," Hollis told Automotive News. "But whether business is up or whether business is down, or whether it's flat, it doesn't matter, because if we do it together, we all can still win."

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