Virat Kohli, Anushka invest Rs 5 crore in insurer Digit

MUMBAI: Virat Kohli and Anushka Sharma, and associates have invested Rs 5 crore in new-age insurer Digit.
While the celebrity couple have directly invested Rs 2.5 crore, an identical amount is understood to have been brought in through an investment vehicle. According to sources, the investment is not linked to brand partnership and Kohli is believed to have been impressed with the company’s approach to demystify insurance.
However, the company could pursue a brand partnership given their popularity among its target market. Digit was started by Allianz’s former India head Kamesh Goyal, and backed by Prem Watsa’s Fairfax Group.
Kohli’s investment was part of an $84-million fund-raising round concluded by the company. The main investors in the recent round were A91 Partners, Faering Capital and TVS Capital. Overall, the company has raised $224 million in funding, with the last round valuing the company at $900 million — a 9x return for those who invested in the first round. In two years of operation, Digit has more than 50 lakh customers and has achieved close to $300 million of annualised premium with a 1.2% market share of the overall in the general insurance industry in India.