“Vietnam Nutraceutical Market Outlook to 2025 by Ken Research ”

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The report titled  “Vietnam Nutraceutical Market Outlook to 2025 – By Dietary Supplements (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), By Functional Beverages (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), By Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks)” provides a comprehensive analysis of the Nutraceutical market in the Vietnam. The report also covers the overview and genesis of the industry, overall market size in terms of revenue, segmentation on the basis of product category and channels of distribution for functional foods, functional beverages and vitamins & dietary supplements, trends and developments, issues and challenges, regulations in the vietnam, value chain analysis, private label vs. import, competitive scenario and company profiles. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.

Key Segments Covered
 Dietary Supplements:
  • By Type Herbal/Traditional Supplements, Vitamin and Mineral, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, and others)
  • By Type of Vitamin (Single and Multivitamin)
  • By Distribution Channel (Chemists/Pharmacies, DirectSelling, Drugstores/parapharmacies, Internet Retailing     Hypermarkets, Home shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers)
 Functional Foods:
  • By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionary, Hi-Fiber Biscuits, Multigrain Bread, Snack Bars and Fruit Snacks)
  • By Type of Dairy Products (Milk, Flavored Milk, Probiotic Yoghurt, Powdered Milk)
  • By Type of Baby Food (Growing-Up Milk Formula, Follow-on Milk Formula, Standard Milk Formula)
  • By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores and Independent Small Grocers)
 Functional Beverages:
  • By Product Category (Energy Drinks, Plant Based and Malt Based Hot Drinks, Sports Drink )
  • By Distribution Channel (Hypermarkets, Independent Small Grocers, Supermarkets, Convenience Stores, Forecourt Retailers, Vending and Other Grocery Retailers)
Vietnam Nutraceutical market grew at a higher single digit growth rate over the review period 2014-2019. The market growth was supported by the increasing health awareness, government initiatives, growth in the personal disposable income of the people, rise in ageing population, and preventive nature of the age group (25-45 years). The market was observed in the growth stage and will continue to remain so in the forecasted period, 2019-2025.
A change in consumption trend has been observed in the Vietnam health and wellness industry, wherein the consumers are focusing more on the preventive healthcare from taking health supplements in the old age to a shift in increasing consumption of supplements in the earlier ages in order to prevent them from permanently depending on pharmaceutical drugs. Nutraceutical are positioning itself as natural and healthy alternative to traditional medicine in the country.