Published on : Tuesday, February 11, 2020
SOTC Travel has been appointed as the authorized Sub-Agent for this year’s ICC T20 World Cup Australia 2020 – Men’s and Women’s tournaments. In 2020, Australia will host two ICC T20 World Cups, with the women’s (21 February – 8 March) and men’s (18 October – 5 November) tournaments to be played as standalone events across Australia. Both events will culminate in finals at the world’s largest cricket stadium, the Melbourne Cricket Ground, presenting an opportunity to set a new world record for the highest attendance at a women’s sporting fixture on Sunday 8 March 2020, International Women’s Day.
Capitalizing on this opportunity, SOTC Travel will offer customized packages to offer a perfect blend of sport and leisure activities for travellers to make the most of this lifetime experience. Over the years there has been a considerable increase in the number of Indian tourists traveling exclusively to watch sports-related events or alternatively planning their holiday around a major sporting event.
The focus has slowly shifted towards chasing novel experiences. It is a market that lures the corporate, as well as the millennials and the Gen Z. The island continent is home to some of the best sights and experiences in the world. This makes it a double draw for the cricket enthusiasts who are excited to visit Australia. Along with the electrifying matches, Travellers can also enjoy the glorious sights, excellent cuisine, personalized tours and visits to the winery, enjoy opera performances and more.
Mr. Vishal Suri, Managing Director SOTC Travel said, “Over the past few years, we have seen a growing popularity of Australia as a travelers’ favorite destination. The ICC T20 World Cup Australia 2020 event provides an exciting opportunity for us to curate special experiences for Indians who would love to visit Australia during the World Cup. We see great demand with Indian travellers especially sport enthusiasts who wish to fulfill their desire for unique experiences. Sports Tourism has diversified from its conventional form restricted to viewing the sport live, to combining the experience with MICE & Leisure travel. We look forward to offering a world class experience to both Leisure and MICE customers.”