McDonald's starts offering children's books along with toys in their Happy Meals for kids
- McDonald's is launching a series of 12 children's books with its Happy Meals
- The books are written by Cressida Cowell, author of How To Train Your Dragon
- They will also contain tips for parents to teach their children how to read
McDonald's is now offering children's books with its popular Happy Meals.
The fast food chain made the announcement on Thursday and said the book option would be permanent addition Australia wide.
A series of 12 books written by Cressida Cowell, author of How To Train Your Dragon, will be released throughout the year with the first two books already available.
McDonald's announced it would be offering books for kids in its popular Happy Meals
The Treetop Twins Wilderness Adventures series is written in cooperation with the Australian Federation of SPELD Associations (AUSPELD) who assist children and adults learning how to read.
Each book will contain tips from AUSPELD for parents to teach their kids how to read.
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AUSPELD CEO Mandy Nayton said they were excited about the new partnership with McDonald's that will help parents share the love of reading.
'We know that reading for fun assists in the development of important foundation skills in literacy and the role that parents can play in this is significant,' she said.
'We hope that through this initiative, we can help adults share the gift of reading with children throughout the country.'
A series of 12 books written by Cressida Cowell, author of How To Train Your Dragon, will be released throughout the year with the first two books currently available
The Happy Meal Readers program was first introduced in 2009 and was offered on a temporary basis but it has since been expanded due to the popularity.
Marketing Director at McDonald's Australia, Jo Feeney said the permanent book choice was important to customers.
'We are very excited to be using our scale for good to help inspire a passion for reading through the expansion of our Happy Meal Readers program to offer a book option year round.'
The books written by Cressida Cowell (pictured) will also feature tips for parents to teach their children how to read
