Boutique hotel group Nadler Hotels has unveiled its new name The Resident.
The Nadler name came from former CEO Robert Nadler (who left the company at the end of 2017), and was itself a rebranding of the original Base2stay name.
In a Facebook message posted on Wednesday, the group said:
“Hello Friends,
“Today we’re delighted to unveil our new brand name, The Resident.
“Over the last few months, we have poured our hearts and souls into creating a new brand that reflects what we do and who we are, whilst placing the guest at the heart of everything we do.
“Our new brand has been created by us and for us and builds on the legacy of our top-rated service and comfort, and our hotel teams will continue to provide heartfelt advice with enhanced personalised service, to offer all our guests an immersive city experience.”
There are currently five properties under The Resident brand in London and Liverpool. Business Traveller has reviewed several of these, including The Nadler Covent Garden in 2019, and The Nadler Victoria in 2016.
The group had also been set to open a 110-room Manchester property within the proposed new-build St John’s Place tower close to the River Irwell, but reports suggests that the project has stalled and Nadler/The Resident is no longer part of the plans.